I'm a witchy-queer-woman that is always learning new things about the world and herself.
I recently joined Basecamp as a Senior Designer!
Previously, I worked with Booking.com for 6 years in roles such as Lead Designer, Senior Designer, and Information Architect. Most of my time there was dedicated to complex internal applications for the Customer Service department (one of the largest in the world), but I also worked with mobile web projects for their main funnel (think about scale — it is the biggest travel website out there!) and strategic and information architecture projects while embedded in their Design Systems team.
Before that, I was an adjunct professor for the Design and Arts department of UFBA (Federal University of Bahia) in 2014. And prior to that, I worked with several agencies and tech companies in Bahia, Brazil — and did some freelancing.
This means I have more than 12 years of experience in the field of UX Design, but I also enjoy working with graphic design (logos, album covers, and posters for the Ukrainian band Odyn v Kanoe) and presentation design (created the Design Sprint Deck for Jake Knapp and his co-authors, available as a bonus in the official book site) — to name a few examples.
My philosophy around product design can be summarized as: asking the right questions (what and when), understand the right motivations (why), and uncover the right solutions (how). Rinse, repeat, change as needed.
I'm based in The Netherlands. It's 2021, I'm getting acquainted with my new job, designing things, and sharpening my ax. I intend to share some experiments at trashintheattic.com somewhere this year — but I'm honestly more inclined to use HEY World.
I love writing, teaching, and mentoring. I do public speaking when needed. And I know how to code enough to be dangerous.
I'm taking a break from social media for a while. But you can mail me at firstname.lastname@example.org if you have any comments, questions, thoughts or if you want to work together with me.
Alternatively, I still keep my LinkedIn, and I occasionally Dribbble.